3X business owner ft. in NY Times, Forbes, and more.
Only the spammiest of spammy SEOs “guarantee” anything. “Guaranteed” first position rankings, “guaranteed” traffic estimates, and “guaranteed” ROI only live in the deepest, darkest pits of spammy LinkedIn InMails. And only the unsuspecting, naive, plus frankly ignorant businesses fall for these flagrant falsehoods. BUT… That’s not to say you can’t forecast or predict page rankings, traffic …
We publish hundreds of articles each month, and have noticed the same annoying trend. Each content piece takes roughly ~30-60 minutes to export, format, and optimize. Sound crazy? It shouldn’t. Not if you were ACTUALLY doing all the mind-numbingly-tedious, soul-sucking tasks you should be performing each time you hit Publish. You know, the ones already …
Turnover in the SaaS world is commonplace. One-year tenures aren’t uncommon. That means fast-growing companies are often promoting from within or cherry-picking talent from competitors. I’ve had the (mis)fortune of being a freelance writer, before building content teams inside an agency, and now also in-house. And I can tell you from experience that the #1 …
The problem isn’t what you think it is. It isn’t that you don’t know what to do. Your problem is that you (or your team) aren’t doing it. Not well enough. Not consistently enough. And not in great enough quantities. Savvy marketers know this content optimization stuff. It’s become SEO and content marketing 101 over the …
Srsly. Just stop. ❌ No, you don’t need “101” content marketing analytics. ❌ No, you don’t need “14,098,756,023-point guides” to content marketing. ❌ No, you don’t need to overcomplicate things more than they already need to be. Remember: the hard part isn’t tracking your stuff. It’s actually creating and publishing and promoting your stuff. The doing your stuff. So …
It sounds like semantics: “Content production” vs. “creation.” Surely, just another fake, douchey concept from average marketers trying desperately to show you how smart they are, right? Just some more Prime, Grade-A Marketing Bullshit™? On the surface, yes. Probably. But when you start peeling back some of the onion-y layers, you’ll see that there’s actually …
There are a few universal truths about the Internet that impact each and every one of us on a daily basis: ✅ CrossfitFail gifs are never not funny. ✅ Something is either LEGENDARY or AWFUL. There is no middle ground. ✅ YouTube comments are an incestous breeding ground for psychopaths. ✅ Mansplaining business success on LinkedIn and …
Sure. It’s true. A content outline is like the backbone of any article, blog post, novel, or essay. But it’s so much more than that. Asked how Michelangelo carved the iconic David, he replied that the sculpture was already there – he just needed to get rid of the waste around it. Fast, efficient, painless …
Ahhh, the good old dayz. Back in the Summer of ‘09, you could stretch, sit down, and pretty much write whatever the hell came to your head first. A few hundred words of pretty surface-level stuff, no images or citations required, throw in a simple text link to your product/service, and watch your Internet ATM …
Smart startups mean well. They yearn for perfection. They strive to mask imperfection. Except, there’s a problem. Actually, lots of them: Startups have 99 problems, but perfection ain’t one. Perfection requires too much time. Perfection requires too many resources. Perfection requires too much that should be freed up for other areas. The same is true for any small-ish, …
Today, good enough isn’t. Not when millions of posts are published daily. Not when today’s average post is 1,054 words; requiring anywhere from three hours to an entire day to write. Right. Like you’ve got that kinda time. And yet, you still need results. You can’t afford to grok around in the dark, looking for the light switch …