How your content team should look with 1, 3, and 10+ people

Turnover in the SaaS world is commonplace.  One-year tenures aren’t uncommon.  That means fast-growing companies are often promoting from within or cherry-picking talent from competitors.  I’ve had the (mis)fortune of being a freelance writer, before building content teams inside an agency, and now also in-house. And I can tell you from experience that the #1 …

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A No-BS content marketing analytics cheat sheet: How to actually increase your ROI once and for all

Srsly. Just stop. ❌ No, you don’t need “101” content marketing analytics. ❌ No, you don’t need “14,098,756,023-point guides” to content marketing. ❌ No, you don’t need to overcomplicate things more than they already need to be. Remember: the hard part isn’t tracking your stuff. It’s actually creating and publishing and promoting your stuff. The doing your stuff. So …

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How to create a content production machine that outpublishes your competition

It sounds like semantics: “Content production” vs. “creation.” Surely, just another fake, douchey concept from average marketers trying desperately to show you how smart they are, right? Just some more Prime, Grade-A Marketing Bullshit™? On the surface, yes. Probably.  But when you start peeling back some of the onion-y layers, you’ll see that there’s actually …

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Quality vs quantity: What’s important in content marketing (and 5 steps to get the balance Right)

Smart startups mean well. They yearn for perfection. They strive to mask imperfection. Except, there’s a problem. Actually, lots of them: Startups have 99 problems, but perfection ain’t one. Perfection requires too much time. Perfection requires too many resources. Perfection requires too much that should be freed up for other areas. The same is true for any small-ish, …

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5 reasons no one’s reading your blog posts

Today, good enough isn’t. Not when millions of posts are published daily. Not when today’s average post is 1,054 words; requiring anywhere from three hours to an entire day to write. Right. Like you’ve got that kinda time. And yet, you still need results. You can’t afford to grok around in the dark, looking for the light switch …

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Don’t invest in content unless you can be #1 – here’s why

This ain’t 2005. This ain’t “everyone should be blogging.” This ain’t “but blogging is free!” Overall, the content space is still pretty immature. Not as professional or organized or cut-throat competitive as SEO or Google Ads. But that doesn’t mean it’s getting any easier, either. ‘Cause it ain’t. In fact, it’s rapidly doing the opposite, …

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