How your keyword strategy is failing you (and how to fix it)

One day very soon, we’re all going to stop worrying about “keywords”. And then we can all rejoice. But until that happens, whenever “SEO” comes up, the next phrase muttered usually involves “keywords” and “rankings”. This unhealthy obsession with “keyword + rankings” (that was a search operator joke) has long been misleading. Historically, keywords gave …

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Categories SEO

3 common Google Analytics gaps you need to plug

Google Analytics is the de-facto industry standard analytics tool. It’s installed on almost every single business site. (It’s even looked at too, sometimes, too.) It provides a tremendous amount of data that you can manipulate, along with customization options for advanced features that power users crave. Also, it’s free. Google Analytics excels at providing surface …

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What the 1960s can teach you about growth hacking

Growth hacking is an evolution. Not a revolution. It takes a different skill set. A new way of thinking. However, at the end of the day, a lot of what you’re doing still looks and sounds like real marketing. Not today’s misappropriated use of the word, but the good stuff originally developed back in 1960s. …

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6 SEO tests you need to try

Nobody actually knows anything about SEO with 100% certainty. There are ~200 ranking factors. We think. Give or take. Links, content, and RankBrain top the list. We infer. (Image source) But never, ever, ever, does Google come out and say, “Here’s exactly what you should do. Step 1, Step 2, Step 3.” The deck is …

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Categories SEO

Why your SEO focus should be brand building

Google has always given brands preferential treatment. They get better rankings with fewer links. They get “penalized” for improper conduct, only to resurface a few weeks later. Small brands, on the other hand? Never get the benefit of the doubt. Need to earn twice as many links. And never resurface. Ever. And this is only accelerating. It’s only getting …

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Categories SEO

How to build a multimillion-dollar company with SEO content audits

Multimillion-dollar companies don’t guess. Timing and luck can often explain a lot in the early days. But when companies pass a certain threshold, and the people inside them repeat their success at multiple different places, it shows there are proven roadmaps to follow. Not cheesy checklists or ‘guru’ charlatan soundbites. But legitimate strategies, principles, and …

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Try debunking SEO best practices with these 4 Simple experiments

SEO never stops. It seems like every month a ‘best practice’ gets turned upside down. It doesn’t help that Google is constantly tweaking their algorithm. Or the fact that we only know a few ranking factors with any degree of certainty. The fact of the matter is that we may never know if these tactics …

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Categories SEO

3 quick SEO wins lurking inside Google Analytics

SEO doesn’t have to be difficult. In fact, it’s better if it isn’t. Smart people tend to overcomplicate things. Especially when the rules of the game are opaque. Thankfully, the end game is still the same. The day-to-day tactical stuff might change. But the objectives are still intact. The underlying principles haven’t evolved. So keep …

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Categories SEO