3X business owner ft. in NY Times, Forbes, and more.
SEO doesn’t have to be difficult. In fact, it’s better if it isn’t. Smart people tend to overcomplicate things. Especially when the rules of the game are opaque. Thankfully, the end game is still the same. The day-to-day tactical stuff might change. But the objectives are still intact. The underlying principles haven’t evolved. So keep …
Gated content isn’t dead. It’s just dying. A slow, drawn-out, exceedingly painful death. It will always be around in one shape or form. It will always serve a purpose. That doesn’t mean we shouldn’t look elsewhere, though. That doesn’t mean we shouldn’t explore better, faster, easier methods. Why gated content is failing For years, we’ve …
Keyword research isn’t a blog post thing. It isn’t a website redesign thing, either. Instead, it should be an everyday thing, a continual harvesting of data so you can make better marketing decisions. There are plenty of keyword research tools out there. But this isn’t about tools. It’s about principles – simple strategies that work now and …
Skyscraper content is ubiquitous. Every vertical imaginable is hitting publish on a brand-spanking new, shiny 10k+ word guide. Some marketers absolutely love the idea of publishing long-form content. Google (sometimes) ranks these posts well (not always). And users? Trying to read that drivel? And then download/opt-in/buy? Forget it. Most of these skyscrapers are chock-full of …
Most SEOs face a Catch-22. Your job is tough. Results take months or even years to bear fruit. The end goal – traffic, leads, customers – are lagging indicators. Which means clients and bosses will need to be patient. You need time to identify opportunity gaps and execute. The problem? Clients and bosses aren’t patient. …
SERPs have become a zero-sum game in the last decade. To win, others must lose. The rich get richer and the losers get zilch. So being the best is the only viable, defensible long-term strategy. The trick is that you can’t stop. Production doesn’t drop. You just focus it on the places where it’s most …
Everything works online. SEO works. Ads work. And even social works. The extent to which each works, however, depends on the execution. And that’s where most B2B brands go wrong with social. They continue copying, rehashing, and half-assing the same ol’, same ol’. All while receiving the predictable mediocre, uninspiring results to show for it. …
Google makes 600+ changes a year. Ninety-three percent of online activities start with a search. And at least 2 trillion searches occur every year. No wonder you’re stressed. Overworked and probably underappreciated. After all, who gets the blame when it takes months before you start seeing real results. So how do you manage it all? Juggle all of those …
Never before has there been a better time to reach consumers directly. But the bar to reach them has also never been higher, with two million blog posts published each day. People today are completely overwhelmed with choices. (And we know what happens when consumers are faced with too many options.) They’re being bombarded by …
The creative is stellar. Headline and value prop impactful. Hero image delightful. But peeps ain’t converting. Because the single biggest conversion killer is lurking behind the scenes, completely untouched. Which is a shame, because speed (or lack thereof) often has a bigger impact on campaign conversions than any of that other stuff. The impact of …