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5 actionable Google Analytics reports to improve your marketing today

This isn’t a 101-style post. It’s assuming you’ve got the basics down. You’ve got a simple analytics framework down. You’ve got Goals or Events set-up (properly). But you want action. You want to figure out how to move the needle in as short amount of time as possible. Counterintuitively, you shouldn’t waste time with A/B …

How to run a cohort analysis in Google Analytics to better segment your traffic

Google Analytics is a staple in every experienced digital marketer’s set of tools. This is primarily because it provides a wealth of data, covering virtually everything you might want to know about how visitors interact with your site. Cohort Analysis is a particularly useful feature for marketers and small businesses. It can tell you how …

Here’s how you can ensure your projects are profitable

Projects are the lifeblood of service-based businesses. Trouble is, most are unprofitable. This month you’re billing like crazy, barely able to keep up with demand. The next? Nothing on the horizon, with little cash left in the bank to show for all your work. You were too busy to sustain any real promotion. And there …

Case study: 5 steps to create a killer content marketing strategy

The most popular content on the internet typically has no commercial slant. And that presents a Catch-22 for SEOs or inbound marketers. Somehow, someway, a company needs to connect their content back to the underlying purpose and philosophy that guides their business. Otherwise, content marketing doesn’t make sense. And it won’t return on the investment. …

5 real examples of advanced content promotion strategies

Content promotion isn’t tweeting or upvoting. Those tiny, one-off tactics are fine for beginners. They might make a dent, but they definitely won’t move the needle. Companies that want to grow big and grow fast need to grow differently. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like …

No B.S. SEO tutorial: 10 shortcuts to understand what the hell Is going on

It never fails. You can even set your watch to it.

Every 12 months, some two-bit, hack journalist pens the brilliant headline:

“SEO IS DEAD!”

What follows, is usually some nonsensical drivel-inspired post written by someone who:

Is not an SEO expert, and has never actually worked in search before (which means, no one has actually paid them money in exchange for their search expertise),
Has no overall business acumen to speak of (because if they did, they wouldn’t be working in a dying industry for a dying company), and
Sadly, literally has no idea what they’re talking about.

But here’s the thing:

Search-driven marketing isn’t dead. Despite any wannabe SEO consultant telling you otherwise.

In fact, it’s thriving. Here’s why.

5 promoted content lessons from spending $4,008.13 in 4 weeks

We don’t just talk about marketing. We do it.

Our content marketing agency produces over 300+ articles/month. We research, plan, and produce high-quality content that drives backlinks, authority, and conversions for the web’s biggest brands.

In the past few weeks, we spent $4,008.13 on content promotion, testing how our new custom image and video services significantly improve content performance.

The goal was to put our money where our mouth is and prove that better content not only drives more traffic and leads, but also can decrease promotional costs, too.

I’m going to show you countless ways to bring down costs and increase performance in this post.

But first, you’re going to discover why we’re talking about promoted content in the first place, instead of other ‘free’ organic alternatives.

Can we please stop the bullshit marketing content? we’re better than this.

Some days, it wears on you. It’s been slowly building for awhile. Douchey LinkedIn vlogs. The same-old, obvious links on Twitter. Decades-old, appropriated tactics, but New and Improved 2.0 with some catchy North Star Name. 🤮 Can. We. Just. Please. Stop? We’re better than that. Or, at least, we should try to be. Here’s why. …

Your data is wrong – here’s why

Data-driven? Think again. The sentiment is nice. Makes you sound like an edgy growth hacker who growth hacks, growth hacks… Except there’s only one problem. Your data is wrong. Not like, some of the time. But like, lots of the time. Most of it’s not your fault. Problems pop up. Gaps from your third-party tools …

4 ways to use Google Analytics to find content ideas

Data is pivotal in all marketing campaigns. Companies that leverage data are able to better understand their customers. Data-driven marketing results in greater customer loyalty, customer engagement, and increases in the number of customers. However, we mostly use data to inform SEO, PPC, or social campaigns. These areas of marketing are clearly data-driven. But, there’s …