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How this skincare brand used influencer marketing to explode sales

Skincare and beauty products should make your life better. You’d think that would be obvious. But unfortunately, it isn’t. Most mainstream skincare products are full of harmful chemicals. They might provide a short-term lift. But more often than not, they do so at a long-term expense. Bethany McDaniel set out to change that. She started …

How content marketing has evolved

Newer is better. Right? It takes just one look at the Apple product lineup to confirm that companies are constantly trying to out-innovate each other. It’s only a matter of time until you’re using the iPhone 32 for teleportation. But there’s something to be said for the tried-and-true. If it ain’t broke, don’t fix it, …

7 killer ways to repurpose blog content [cheat sheet]

Valuable content gets traffic. And original content converts customers.

Only problem?

It’s a nightmare to create. Coming up with new material on a daily basis can feel impossible. And it often takes a half to a full workday for just a single blog post.

But there’s hope.

You can bring in more traffic, and convert more leads by simply repurposing content for your existing original blog content. It’s one of the easiest ways to boost the results of your marketing.

Here are 7 killer ways to repurpose content and create new types of content to get more customers.

Your data-driven marketing is bullshit. here’s why.

Traditional marketers don’t rely enough on data. Newbies fall in the same boat. But the more advanced, technical ones? They rely on it too much. Here’s why. Why your data-driven marketing is lying to your face ‘Growth hacking’ sounds smart. Sounds sophisticated. Sounds edgy. But growth hacks don’t always make for great marketing decisions. Cool …

This blog post has no keywords. here’s why.

This blog post has no keywords. One reason is ’cause I’m lazy. (Seriously. F-keyword research.) But the other is because keywords don’t always matter. At least, not at first. Not until you’ve earned the right to chase the big ones. Otherwise, the opportunity cost is too great. Here’s how you should flip the script, focusing …

30 BuzzFeed headline tips you need to see to believe

BuzzFeed is a joke Ridiculed far and wide. But the savviest copywriters know that’s far from the truth. They know BuzzFeed writers are alchemists. Able to make something out of nothing. They possess an exceptional ability to use mystery, shock, intrigue and humor to get you to click… even when you know exactly what’s in …

7 no-BS tips on how to land freelance writing jobs

“Writers are all broke.” “It’s a vocation. Not really a career.” “Writing can be fun. But not lucrative.” That’s all B.S. Writing is not fun. It’s a daily slog. Sometimes, it’s not terrible. But mostly it’s incredibly difficult. Requiring 100% attention and focus and energy. And it can be lucrative. But only if you do it right. Want to …

7 agency mistakes I made passing $70k MRR in one year

I didn’t want to write this post. Feel stupid for publishing it. Would rather let the work speak for itself. But these posts do have their place. Mostly to show you’re not shit. Even though your DIY website makes it seem like you are. (Guilty.) So I’d thought we’d take a different route. Instead of rambling …

Pro content optimization tips from 300+ articles / month

The problem isn’t what you think it is. It isn’t that you don’t know what to do. Your problem is that you (or your team) aren’t doing it. Not well enough. Not consistently enough. And not in great enough quantities. Savvy marketers know this content optimization stuff. It’s become SEO and content marketing 101 over the past few years — …

How to run an A/B test in Google Analytics

Designs don’t always work out as intended. The layout looks good. The color choices seem great. And the CTA balances clever and clear. But… It’s not working. All of it. Some of it. You’re not completely sure, but something’s gotta give. Despite everyone’s best intentions, including all the hours of research and analyses, things don’t …