Don’t invest in content unless you can be #1 – here’s why
This ain’t 2005. This ain’t “everyone should be blogging.” This ain’t “but blogging is free!” Overall, the content space is still pretty immature. Not as professional or organized or cut-throat competitive as SEO or Google Ads. But that doesn’t mean it’s getting any easier, either. ‘Cause it ain’t. In fact, it’s rapidly doing the opposite, …