A No-BS content marketing analytics cheat sheet: How to actually increase your ROI once and for all

Srsly. Just stop. ❌ No, you don’t need “101” content marketing analytics. ❌ No, you don’t need “14,098,756,023-point guides” to content marketing. ❌ No, you don’t need to overcomplicate things more than they already need to be. Remember: the hard part isn’t tracking your stuff. It’s actually creating and publishing and promoting your stuff. The doing your stuff. So …

Read more

3 common Google Analytics gaps you need to plug

Google Analytics is the de-facto industry standard analytics tool. It’s installed on almost every single business site. (It’s even looked at too, sometimes, too.) It provides a tremendous amount of data that you can manipulate, along with customization options for advanced features that power users crave. Also, it’s free. Google Analytics excels at providing surface …

Read more

5 actionable Google Analytics reports to improve your marketing today

This isn’t a 101-style post. It’s assuming you’ve got the basics down. You’ve got a simple analytics framework down. You’ve got Goals or Events set-up (properly). But you want action. You want to figure out how to move the needle in as short amount of time as possible. Counterintuitively, you shouldn’t waste time with A/B …

Read more

Your data is wrong – here’s why

Data-driven? Think again. The sentiment is nice. Makes you sound like an edgy growth hacker who growth hacks, growth hacks… Except there’s only one problem. Your data is wrong. Not like, some of the time. But like, lots of the time. Most of it’s not your fault. Problems pop up. Gaps from your third-party tools …

Read more

Your data-driven marketing is bullshit. here’s why.

Traditional marketers don’t rely enough on data. Newbies fall in the same boat. But the more advanced, technical ones? They rely on it too much. Here’s why. Why your data-driven marketing is lying to your face ‘Growth hacking’ sounds smart. Sounds sophisticated. Sounds edgy. But growth hacks don’t always make for great marketing decisions. Cool …

Read more

How to run an A/B test in Google Analytics

Designs don’t always work out as intended. The layout looks good. The color choices seem great. And the CTA balances clever and clear. But… It’s not working. All of it. Some of it. You’re not completely sure, but something’s gotta give. Despite everyone’s best intentions, including all the hours of research and analyses, things don’t …

Read more