3X business owner ft. in NY Times, Forbes, and more.
Only the spammiest of spammy SEOs “guarantee” anything. “Guaranteed” first position rankings, “guaranteed” traffic estimates, and “guaranteed” ROI only live in the deepest, darkest pits of spammy LinkedIn InMails. And only the unsuspecting, naive, plus frankly ignorant businesses fall for these flagrant falsehoods. BUT… That’s not to say you can’t forecast or predict page rankings, traffic …
Sure. It’s true. A content outline is like the backbone of any article, blog post, novel, or essay. But it’s so much more than that. Asked how Michelangelo carved the iconic David, he replied that the sculpture was already there – he just needed to get rid of the waste around it. Fast, efficient, painless …
Today, good enough isn’t. Not when millions of posts are published daily. Not when today’s average post is 1,054 words; requiring anywhere from three hours to an entire day to write. Right. Like you’ve got that kinda time. And yet, you still need results. You can’t afford to grok around in the dark, looking for the light switch …
This ain’t 2005. This ain’t “everyone should be blogging.” This ain’t “but blogging is free!” Overall, the content space is still pretty immature. Not as professional or organized or cut-throat competitive as SEO or Google Ads. But that doesn’t mean it’s getting any easier, either. ‘Cause it ain’t. In fact, it’s rapidly doing the opposite, …
You already know what a subheading is… It’s the secondary headings that create the structure of an article. They’re like the backbone. The anatomy. The things that provide your overall content piece or blog post or whatever with the substance that informs, entertains, persuades (and hopefully, all three at the same time). Knowing what a subheading …
Everything works online. SEO works. Ads work. And even social works. The extent to which each works, however, depends on the execution. And that’s where most B2B brands go wrong with social. They continue copying, rehashing, and half-assing the same ol’, same ol’. All while receiving the predictable mediocre, uninspiring results to show for it. …
SERPs have become a zero-sum game in the last decade. To win, others must lose. The rich get richer and the losers get zilch. So being the best is the only viable, defensible long-term strategy. The trick is that you can’t stop. Production doesn’t drop. You just focus it on the places where it’s most …
Most SEOs face a Catch-22. Your job is tough. Results take months or even years to bear fruit. The end goal – traffic, leads, customers – are lagging indicators. Which means clients and bosses will need to be patient. You need time to identify opportunity gaps and execute. The problem? Clients and bosses aren’t patient. …
Skyscraper content is ubiquitous. Every vertical imaginable is hitting publish on a brand-spanking new, shiny 10k+ word guide. Some marketers absolutely love the idea of publishing long-form content. Google (sometimes) ranks these posts well (not always). And users? Trying to read that drivel? And then download/opt-in/buy? Forget it. Most of these skyscrapers are chock-full of …
Never before has there been a better time to reach consumers directly. But the bar to reach them has also never been higher, with two million blog posts published each day. People today are completely overwhelmed with choices. (And we know what happens when consumers are faced with too many options.) They’re being bombarded by …