It never fails. You can even set your watch to it.
Every 12 months, some two-bit, hack journalist pens the brilliant headline:
“SEO IS DEAD!”
What follows, is usually some nonsensical drivel-inspired post written by someone who:
- Is not an SEO expert, and has never actually worked in search before (which means, no one has actually paid them money in exchange for their search expertise),
- Has no overall business acumen to speak of (because if they did, they wouldn’t be working in a dying industry for a dying company), and
- Sadly, literally has no idea what they’re talking about.
But here’s the thing:
Search-driven marketing isn’t dead. Despite any wannabe SEO consultant telling you otherwise.
In fact, it’s thriving. Here’s why.