Content distribution Archives

What the 1960s can teach you about growth hacking

Growth hacking is an evolution. Not a revolution. It takes a different skill set. A new way of thinking. However, at the end of the day, a lot of what you’re doing still looks and sounds like real marketing. Not today’s misappropriated use of the word, but the good stuff originally developed back in 1960s. …

Why you should kill gated content once and for all

Gated content isn’t dead. It’s just dying. A slow, drawn-out, exceedingly painful death. It will always be around in one shape or form. It will always serve a purpose. That doesn’t mean we shouldn’t look elsewhere, though. That doesn’t mean we shouldn’t explore better, faster, easier methods. Why gated content is failing For years, we’ve …

No B.S. SEO tutorial: 10 shortcuts to understand what the hell Is going on

It never fails. You can even set your watch to it.

Every 12 months, some two-bit, hack journalist pens the brilliant headline:

“SEO IS DEAD!”

What follows, is usually some nonsensical drivel-inspired post written by someone who:

Is not an SEO expert, and has never actually worked in search before (which means, no one has actually paid them money in exchange for their search expertise),
Has no overall business acumen to speak of (because if they did, they wouldn’t be working in a dying industry for a dying company), and
Sadly, literally has no idea what they’re talking about.

But here’s the thing:

Search-driven marketing isn’t dead. Despite any wannabe SEO consultant telling you otherwise.

In fact, it’s thriving. Here’s why.

5 real examples of advanced content promotion strategies

Content promotion isn’t tweeting or upvoting. Those tiny, one-off tactics are fine for beginners. They might make a dent, but they definitely won’t move the needle. Companies that want to grow big and grow fast need to grow differently. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like …