3X business owner ft. in NY Times, Forbes, and more.
The problem isn’t what you think it is. It isn’t that you don’t know what to do. Your problem is that you (or your team) aren’t doing it. Not well enough. Not consistently enough. And not in great enough quantities. Savvy marketers know this content optimization stuff. It’s become SEO and content marketing 101 over the …
Turnover in the SaaS world is commonplace. One-year tenures aren’t uncommon. That means fast-growing companies are often promoting from within or cherry-picking talent from competitors. I’ve had the (mis)fortune of being a freelance writer, before building content teams inside an agency, and now also in-house. And I can tell you from experience that the #1 …
There are a few universal truths about the Internet that impact each and every one of us on a daily basis: ✅ CrossfitFail gifs are never not funny. ✅ Something is either LEGENDARY or AWFUL. There is no middle ground. ✅ YouTube comments are an incestous breeding ground for psychopaths. ✅ Mansplaining business success on LinkedIn and …
It sounds like semantics: “Content production” vs. “creation.” Surely, just another fake, douchey concept from average marketers trying desperately to show you how smart they are, right? Just some more Prime, Grade-A Marketing Bullshit™? On the surface, yes. Probably. But when you start peeling back some of the onion-y layers, you’ll see that there’s actually …
Ahhh, the good old dayz. Back in the Summer of ‘09, you could stretch, sit down, and pretty much write whatever the hell came to your head first. A few hundred words of pretty surface-level stuff, no images or citations required, throw in a simple text link to your product/service, and watch your Internet ATM …
Smart startups mean well. They yearn for perfection. They strive to mask imperfection. Except, there’s a problem. Actually, lots of them: Startups have 99 problems, but perfection ain’t one. Perfection requires too much time. Perfection requires too many resources. Perfection requires too much that should be freed up for other areas. The same is true for any small-ish, …
We publish hundreds of articles each month, and have noticed the same annoying trend. Each content piece takes roughly ~30-60 minutes to export, format, and optimize. Sound crazy? It shouldn’t. Not if you were ACTUALLY doing all the mind-numbingly-tedious, soul-sucking tasks you should be performing each time you hit Publish. You know, the ones already …
Multimillion-dollar companies don’t guess. Timing and luck can often explain a lot in the early days. But when companies pass a certain threshold, and the people inside them repeat their success at multiple different places, it shows there are proven roadmaps to follow. Not cheesy checklists or ‘guru’ charlatan soundbites. But legitimate strategies, principles, and …