3X business owner ft. in NY Times, Forbes, and more.
Only the spammiest of spammy SEOs “guarantee” anything. “Guaranteed” first position rankings, “guaranteed” traffic estimates, and “guaranteed” ROI only live in the deepest, darkest pits of spammy LinkedIn InMails. And only the unsuspecting, naive, plus frankly ignorant businesses fall for these flagrant falsehoods. BUT… That’s not to say you can’t forecast or predict page rankings, traffic …
One day very soon, we’re all going to stop worrying about “keywords”. And then we can all rejoice. But until that happens, whenever “SEO” comes up, the next phrase muttered usually involves “keywords” and “rankings”. This unhealthy obsession with “keyword + rankings” (that was a search operator joke) has long been misleading. Historically, keywords gave …
Google has always given brands preferential treatment. They get better rankings with fewer links. They get “penalized” for improper conduct, only to resurface a few weeks later. Small brands, on the other hand? Never get the benefit of the doubt. Need to earn twice as many links. And never resurface. Ever. And this is only accelerating. It’s only getting …
Nobody actually knows anything about SEO with 100% certainty. There are ~200 ranking factors. We think. Give or take. Links, content, and RankBrain top the list. We infer. (Image source) But never, ever, ever, does Google come out and say, “Here’s exactly what you should do. Step 1, Step 2, Step 3.” The deck is …
Keyword research isn’t a blog post thing. It isn’t a website redesign thing, either. Instead, it should be an everyday thing, a continual harvesting of data so you can make better marketing decisions. There are plenty of keyword research tools out there. But this isn’t about tools. It’s about principles – simple strategies that work now and …
SEO doesn’t have to be difficult. In fact, it’s better if it isn’t. Smart people tend to overcomplicate things. Especially when the rules of the game are opaque. Thankfully, the end game is still the same. The day-to-day tactical stuff might change. But the objectives are still intact. The underlying principles haven’t evolved. So keep …
SEO never stops. It seems like every month a ‘best practice’ gets turned upside down. It doesn’t help that Google is constantly tweaking their algorithm. Or the fact that we only know a few ranking factors with any degree of certainty. The fact of the matter is that we may never know if these tactics …
The creative is stellar. Headline and value prop impactful. Hero image delightful. But peeps ain’t converting. Because the single biggest conversion killer is lurking behind the scenes, completely untouched. Which is a shame, because speed (or lack thereof) often has a bigger impact on campaign conversions than any of that other stuff. The impact of …
Google makes 600+ changes a year. Ninety-three percent of online activities start with a search. And at least 2 trillion searches occur every year. No wonder you’re stressed. Overworked and probably underappreciated. After all, who gets the blame when it takes months before you start seeing real results. So how do you manage it all? Juggle all of those …
The problem isn’t what you think it is. It isn’t that you don’t know what to do. Your problem is that you (or your team) aren’t doing it. Not well enough. Not consistently enough. And not in great enough quantities. Savvy marketers know this content optimization stuff. It’s become SEO and content marketing 101 over the past few years — …