How your keyword strategy is failing you (and how to fix it)

One day very soon, we’re all going to stop worrying about “keywords”. And then we can all rejoice. But until that happens, whenever “SEO” comes up, the next phrase muttered usually involves “keywords” and “rankings”. This unhealthy obsession with “keyword + rankings” (that was a search operator joke) has long been misleading. Historically, keywords gave …

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Categories SEO

Why your SEO focus should be brand building

Google has always given brands preferential treatment. They get better rankings with fewer links. They get “penalized” for improper conduct, only to resurface a few weeks later. Small brands, on the other hand? Never get the benefit of the doubt. Need to earn twice as many links. And never resurface. Ever. And this is only accelerating. It’s only getting …

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Categories SEO

6 SEO tests you need to try

Nobody actually knows anything about SEO with 100% certainty. There are ~200 ranking factors. We think. Give or take. Links, content, and RankBrain top the list. We infer. (Image source) But never, ever, ever, does Google come out and say, “Here’s exactly what you should do. Step 1, Step 2, Step 3.” The deck is …

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Categories SEO

10 timeless keyword research tips

Keyword research isn’t a blog post thing. It isn’t a website redesign thing, either. Instead, it should be an everyday thing, a continual harvesting of data so you can make better marketing decisions. There are plenty of keyword research tools out there. But this isn’t about tools. It’s about principles – simple strategies that work now and …

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Categories SEO

3 quick SEO wins lurking inside Google Analytics

SEO doesn’t have to be difficult. In fact, it’s better if it isn’t. Smart people tend to overcomplicate things. Especially when the rules of the game are opaque. Thankfully, the end game is still the same. The day-to-day tactical stuff might change. But the objectives are still intact. The underlying principles haven’t evolved. So keep …

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Categories SEO

Try debunking SEO best practices with these 4 Simple experiments

SEO never stops. It seems like every month a ‘best practice’ gets turned upside down. It doesn’t help that Google is constantly tweaking their algorithm. Or the fact that we only know a few ranking factors with any degree of certainty. The fact of the matter is that we may never know if these tactics …

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Categories SEO

11 ways to accelerate page load time before your prospects bounce

The creative is stellar. Headline and value prop impactful. Hero image delightful. But peeps ain’t converting. Because the single biggest conversion killer is lurking behind the scenes, completely untouched. Which is a shame, because speed (or lack thereof) often has a bigger impact on campaign conversions than any of that other stuff. The impact of …

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Categories SEO

7 time management hacks for SEOs

Google makes 600+ changes a year. Ninety-three percent of online activities start with a search. And at least 2 trillion searches occur every year. No wonder you’re stressed. Overworked and probably underappreciated. After all, who gets the blame when it takes months before you start seeing real results. So how do you manage it all? Juggle all of those …

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Categories SEO

Pro content optimization tips from 300+ articles / month

The problem isn’t what you think it is. It isn’t that you don’t know what to do. Your problem is that you (or your team) aren’t doing it. Not well enough. Not consistently enough. And not in great enough quantities.  Savvy marketers know this content optimization stuff. It’s become SEO and content marketing 101 over the past few years — …

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