We worked with monday.com for the better parts of two years. Starting with over ~70 articles in our first month together, we eventually grew their blog traffic by 1,570% in just the first three months before continuing to produce nearly ~1,000 articles over the next year.
It lead Zoe Dayan, their content strategist at the time, to call it “by far the best decision we’ve made.”
In these four webinar sessions below, I’ll walk you through all of the frameworks, strategies, and tactics we used to deliver these results for monday.com (and hundreds of other clients, too).
Session #1. Traffic Targets
Generating 1,570% in the first three months. But it’s important to understand that Traffic Targets are lagging indicators, happening only after you implement these strategies and tactics. In this first session, I introduce the three primary frameworks that will help underpin the more tactical discussions to follow over the next few weeks.
Session #2. Planning Predictor
The Planning Predictor is all about “measuring twice, cutting once.” You can use it to help predict which keywords + topics to target — and most importantly, when to prioritize or target them — to nearly guarantee you’ll see some results ASAP.
Session #3. Optimized Operations
Optimized Operations refers to how well (or not) you’re setup for success. This includes all the boring, mundane, yet critical stuff “under the hood” of successful content + SEO, like how to organize teams, workflows, and processes to produce quality content at scale.
Session #4. Distribution Drivers
Distribution Drivers will show you how to scale both quality & quantity links to make sure your content + SEO ultimately produces an ROI at the end of the day. I’ll walk you through which strategies and tactics to use at which times, and how to avoid the common pitfalls that sabotage most well-intentioned, but unsuccessful link building campaigns.